Around 1.18 million foreign tourists arrived in the country in July alone

A total of 7,749,308 foreign nationals visited Uzbekistan for tourism purposes in January–July 2026.

Tourist flow increased by 1.4 million people, or 22.6 percent, compared with the same period last year.

The largest number of tourists arrived from neighbouring countries. In particular, 2,177,108 visitors came from the Kyrgyz Republic, 1,855,562 from Kazakhstan, and 1,728,978 from Tajikistan.

They were followed by Russia with 710,824 visitors, Afghanistan - 281,200, China - 269,735, Turkmenistan - 192,830, Türkiye - 111,908, India - 32,462, and the Republic of Korea - 26,512.

Thus, around 1.18 million foreign tourists visited Uzbekistan in July alone. At the same time, the growth in tourist flows has continued throughout the year.

It should be recalled that more than 6.5 million foreign nationals visited Uzbekistan in the first half of 2026, which was nearly 25 percent higher than the figure recorded during the same period last year.

The sustained positive dynamics demonstrate the continued expansion of tourist flows to Uzbekistan and the strengthening of the country’s position as one of the region’s sought-after tourist destinations.

Dunyo IA,

Tashkent

Central Asia possesses unique advantages for the formation of a unified regional tourism space. Historic cities of the Great Silk Road, rich cultural heritage, diverse natural landscapes, and centuries-old traditions provide exceptional opportunities for developing virtually every modern form of tourism—from cultural and heritage tourism and pilgrimage tourism to gastronomic, ethnographic, ecotourism, adventure, and medical tourism.

One of the most significant initiatives in this area was proposed by the President of the Republic of Uzbekistan, Shavkat Mirziyoyev, who put forward the idea of establishing the "Central Asia Tourism Ring"—a unified tourism area bringing together the countries of the region. The initiative was presented in May 2026 during the Annual Meeting of the Board of Governors of the Asian Development Bank.

Presenting the initiative, the President emphasized that amid growing global uncertainty, millions of travelers are increasingly choosing safe destinations, while Central Asia possesses enormous potential for the development of diverse tourism segments. Owing to comprehensive reforms in tourism infrastructure, improvements in service quality, visa and transport policies, and enhanced traveler safety, the number of foreign visitors to Uzbekistan has increased sixfold over the past decade. In 2025 alone, the country welcomed 11.7 million international visitors.

The development of the Central Asia Tourism Ring extends cooperation beyond the boundaries of the region itself. On the contrary, it creates new opportunities for collaboration with countries historically connected to Central Asia through the routes of the Great Silk Road. One of the most successful examples of such cooperation is the tourism partnership between Uzbekistan and Azerbaijan.

Bilateral cooperation in tourism is built upon a solid foundation. An intergovernmental agreement on cooperation was signed as early as 1996. Over the years, the two countries have significantly expanded their legal and institutional framework for cooperation, including the adoption of the 2024–2026 Tourism Action Plan between the Tourism Committee of the Republic of Uzbekistan and the State Tourism Agency of the Republic of Azerbaijan.

A new impetus to bilateral cooperation was given on 4 April 2025, when the National PR Centre of the Republic of Uzbekistan and the Azerbaijan Tourism Board signed a Memorandum of Understanding in Samarkand. The document provides for the implementation of the Joint Silk Road Highlights Tour project, aimed at jointly promoting tourism routes along the Great Silk Road in international markets.

The concept of the project is based on combining the tourism potential of the two countries into a single travel experience. The itinerary includes the historic cities of Baku, Shamakhi, Sheki, Khiva, Bukhara, and Samarkand, enabling international visitors to discover the rich cultural heritage of several major centers of the Great Silk Road within a single journey. Particular emphasis is placed on the joint promotion of tourism routes through webinars, roadshows, B2B meetings, and presentations for representatives of the international tourism industry.

A practical embodiment of this initiative was the joint Highlights of the Silk Road roadshow held in October 2025. The promotional campaign covered Germany, Austria, Switzerland, Hungary, the Czech Republic, and Spain. During the roadshow, tourism companies from Uzbekistan and Azerbaijan presented their tourism offerings to European partners, conducted a series of B2B meetings, and discussed opportunities for developing combined tour packages and expanding bilateral cooperation. The business programme was complemented by cultural events showcasing the rich traditions and cultural heritage of both countries.

The effectiveness of these joint efforts is also reflected in tourism statistics. During the period from January to May 2026, the number of Azerbaijani citizens visiting Uzbekistan increased by more than 80 percent compared with the corresponding period of the previous year. This strong growth demonstrates the increasing interest in Uzbekistan's tourism potential and the effectiveness of the two countries' joint promotional efforts.

Alongside the implementation of major joint projects, practical cooperation between the respective tourism authorities continues to expand. Representatives of the tourism administrations of both countries regularly participate in international tourism exhibitions, industry forums, and meetings of international organizations. They also conduct reciprocal official visits, organize familiarization tours for media representatives and tourism professionals, and implement joint cultural and gastronomic initiatives. This format of cooperation facilitates the exchange of expertise, strengthens the promotion of national tourism brands, and contributes to the development of new competitive tourism products.

Looking ahead, the two countries intend to further develop joint Silk Road tourism routes, expand professional exchange programmes for tourism specialists, strengthen cooperation in tourism education and capacity building, and intensify the joint promotion of their tourism potential in third-country markets.

Today, Uzbekistan's tourism policy is guided by the principles of openness, partnership, and regional connectivity. The initiative of the President of the Republic of Uzbekistan to establish the Central Asia Tourism Ring creates new opportunities for developing modern multi-destination tourism routes, while the successful implementation of joint projects with Azerbaijan demonstrates the effectiveness of coordinated efforts to promote the shared heritage of the Great Silk Road. The consistent expansion of such cooperation contributes to enhancing Uzbekistan's tourism appeal, strengthening international partnerships, and creating new opportunities for the sustainable development of the tourism industry.

On 20 November of the current year, the President of the Republic of Uzbekistan adopted Resolution No. PQ-350 entitled “On the Establishment and Organization of the Activities of the Samarkand Campus of the International Tourism Academy under the Auspices of the World Tourism Organization (UN Tourism)”.

In accordance with the Resolution, the following key performance objectives have been defined for the activities of the Samarkand Campus of the International Tourism Academy (hereinafter referred to as the Academy), established under the auspices of the World Tourism Organization of the United Nations, including:

• establishing cooperation with one of the world’s top-10 ranked educational institutions and launching the training of highly qualified specialists;

• organizing professional development courses of up to one month and retraining programs of up to eight months.

The Academy shall operate within the structure of the “Silk Road” International University of Tourism and Cultural Heritage. Educational activities at the Academy shall be carried out in accordance with the education formats applicable in the Republic of Uzbekistan and shall be conducted in Uzbek, Russian, and English.

Starting from 1 December 2025:

• specialists of tourism sector entities shall undergo retraining and professional development on a contractual basis;

• annually, 100 talented specialists from member states of the World Tourism Organization shall be awarded special grants to pursue retraining and professional development programs at the Academy.

Central Asia continues to strengthen its position as one of the world's most promising tourism destinations, attracting an increasing number of travelers thanks to its rich historical and cultural heritage, unique natural landscapes, and expanding regional cooperation. Uzbekistan plays a key role in this process by consistently implementing large-scale tourism reforms, improving tourism infrastructure, and actively promoting the country's tourism potential on the international stage. During the first half of 2026, Uzbekistan welcomed more than 6.5 million foreign visitors for tourism purposes, nearly 25% more than during the same period last year. In May and June alone, the country received over 2.5 million international tourists, confirming the steady growth of global interest in Uzbekistan's tourism offerings.

Kyrgyzstan remains one of Uzbekistan's key regional partners. During the first six months of 2026, tourist arrivals from Kyrgyzstan continued to grow steadily, reflecting the strong tourism ties between the two countries and the progressive development of bilateral cooperation.

The growth in mutual tourist exchanges is the result of systematic efforts to expand cooperation in the tourism sector. Uzbekistan and Kyrgyzstan continue to strengthen their partnership through intergovernmental agreements and joint programs. Their cooperation covers a broad range of areas, including the promotion of joint tourism routes, participation in international tourism events, the organization of familiarization tours, the exchange of expertise, and the implementation of joint tourism development initiatives.

New opportunities for expanding bilateral cooperation have emerged following the proposal by the President of the Republic of Uzbekistan, Shavkat Mirziyoyev, to establish the Central Asia Tourism Ring. The initiative was announced in May 2026 during the Annual Meeting of the Board of Governors of the Asian Development Bank. It aims to create an integrated tourism space across Central Asia and provide additional opportunities for promoting multi-country travel routes, making the region even more attractive to visitors from third countries.

Today, cooperation between Uzbekistan and Kyrgyzstan extends well beyond the traditional exchange of tourists. Both countries are focusing on developing integrated tourism products primarily designed for travelers from third countries. Their shared historical and cultural heritage provides a strong foundation for creating itineraries that combine Silk Road landmarks, cultural attractions, and natural destinations across both Uzbekistan and Kyrgyzstan. The two countries are already jointly promoting such routes as "Journey Along the Silk Road" and "Journey Through the Natural Attractions of Uzbekistan and Kyrgyzstan," while also developing other collaborative tourism initiatives.

International tourism exhibitions, forums, and industry events remain important platforms for strengthening bilateral cooperation. Kyrgyzstan is one of the regular participants in the Tashkent International Tourism Fair "Tourism on the Silk Road," while representatives of the tourism authorities of both countries regularly meet during events organized under the framework of the Shanghai Cooperation Organisation. These meetings focus on increasing tourist flows, improving transport connectivity, promoting joint tourism routes, and expanding cooperation between tourism organizations.

In recent years, the two countries have organized reciprocal familiarization trips for tour operators, media tours, presentations showcasing the tourism potential of their regions, and joint educational programs. These initiatives facilitate the exchange of professional expertise, strengthen direct contacts between tourism industry representatives, and create new opportunities for promoting the tourism potential of both countries.

Among the most promising areas for future cooperation are the development of cross-border tourism, further improvement of border-crossing procedures, the promotion of new joint tourism routes, and closer collaboration within the concept of Central Asia as a single tourism destination. The implementation of these initiatives will create additional opportunities to increase mutual tourist flows and attract more international visitors from third-country markets.

The continued expansion of cooperation between Uzbekistan and Kyrgyzstan demonstrates the strong potential of their tourism partnership. Growing tourist exchanges, the development of joint projects, and the implementation of new regional initiatives are laying a solid foundation for further strengthening tourism ties, enhancing Central Asia's competitiveness in the global tourism market, and promoting the region as an attractive destination for international travelers.

On April 13, 2026, Center of Islamic Civilization in Uzbekistan was officially recognized as the largest museum of Islamic civilization in the world, receiving the prestigious title from Guinness World Records.

The solemn award ceremony was attended by the official representative and Şeyda Subaşı Gemici, judge of Guinness World Records, who confirmed that the Center meets all international standards.

The event was also attended by the architects, planners, designers and builders who made a significant contribution to the project’s realization. The award was presented to the members of the Center's Scientific Council.

Şeyda Subaşı noted:

“As an official Guinness World Records adjudicator, I can state that every corner of the museum and every exhibit presented possesses its own uniqueness and cultural value. It is evident that years of large-scale, meticulous work stand behind the creation of this space.

Visiting the museum left a powerful impression on me - it is truly a profound and meaningful experience. Although it is impossible to cover absolutely everything during a single visit, the evaluation process strictly followed established procedures: I used an official logbook where every exhibit was recorded and verified by specialists in Islamic archaeology, art and science.

I am sincerely impressed by the level of work accomplished and would like to express my gratitude to everyone involved in the realization of this project. This is an outstanding achievement, the result of colossal effort and high professionalism. The contribution of every participant deserves individual respect. And, in the language of Guinness World Records, this is truly “Officially Amazing”.

Center of Islamic Civilization in Uzbekistan is a large-scale scientific, educational, and museum complex, implemented as an original mega-project by the President of the Republic of Uzbekistan, Shavkat Mirziyoyev. Initiated in 2017 and completed on March 17, 2026, it serves as a unique cultural and educational platform for “New Uzbekistan”, integrating scientific potential, cultural heritage and modern technology within a single space. The project embodies the head of state's strategic vision to strengthen national identity and establish Uzbekistan as a premier global hub of Islamic civilization.

Chief Architect of the project Abdukakhor Turdiev noted:

“The uniqueness of the Center lies in the fact that its architecture reflects the rich culture and heritage of Uzbekistan. Thanks to the ongoing reforms, the country is confidently opening up to the world, establishing itself not only as a hub of science and culture but also as a state actively participating in the global dialogue of civilizations.”

Today, Center has become one of the most visited cultural and scientific venues in the region, welcoming up to 5,000 visitors daily. This demonstrates the high level of interest from both the citizens of Uzbekistan and international guests.

The awarding of the Guinness World Records title is not only a recognition of the project's scale but also a high tribute to the labor of hundreds of specialists, scientists, and experts who participated in its realization.

Firdavs Abdukhalikov, Director of the Center of Islamic Civilization, noted:

“Undoubtedly, this award is a well-deserved honor and a rightful recognition of the original project of the esteemed President of Uzbekistan, Shavkat Mirziyoyev.

The esteemed President has created all the necessary conditions for our activities, and today our primary goal is to effectively utilize this potential for the realization of large-scale scientific and educational projects aimed at preserving and popularizing the rich cultural heritage of Uzbekistan, as well as promoting the humane ideas of our sacred religion of Islam as a religion of goodness, peace, enlightenment and tolerance.”

Obtaining the Guinness World Records status strengthens Uzbekistan's role as a key tourist and historical center of Islamic science, culture, and education. It also confirms the Center's significance as a modern platform for the dialogue of civilizations, based on the principles of mutual respect, tolerance and cultural diversity.

Source: Press Service of the Center of Islamic Civilization in Uzbekistan

In recent years, the development of regional cooperation has become one of the key drivers of sustainable growth in the global tourism industry. An increasing number of travelers are choosing to explore entire regions rather than individual countries, attracted by their shared history, cultural heritage, and convenient transport connectivity. As a result, the development of cross-border tourism routes and the joint promotion of tourism products are now widely recognized as effective tools for enhancing international competitiveness.

Central Asia possesses unique advantages for creating such an integrated tourism space. The historic cities of the Great Silk Road, rich cultural heritage, diverse natural landscapes, and centuries-old traditions provide exceptional opportunities for developing virtually every modern form of tourism—from cultural and heritage tourism and pilgrimage tourism to gastronomic, ethnographic, ecotourism, adventure, and medical tourism.

One of the most significant initiatives in this area was proposed by the President of the Republic of Uzbekistan, Shavkat Mirziyoyev, who put forward the idea of establishing the "Central Asia Tourism Ring"—a unified tourism area bringing together the countries of the region. The initiative was presented in May 2026 during the Annual Meeting of the Board of Governors of the Asian Development Bank.

Presenting the initiative, the President emphasized that amid growing global uncertainty, millions of travelers are increasingly choosing safe destinations, while Central Asia possesses enormous potential for the development of diverse tourism segments. Owing to comprehensive reforms in tourism infrastructure, improvements in service quality, visa and transport policies, and enhanced traveler safety, the number of foreign visitors to Uzbekistan has increased sixfold over the past decade. In 2025 alone, the country welcomed 11.7 million international visitors.

The development of the Central Asia Tourism Ring extends cooperation beyond the boundaries of the region itself. On the contrary, it creates new opportunities for collaboration with countries historically connected to Central Asia through the routes of the Great Silk Road. One of the most successful examples of such cooperation is the tourism partnership between Uzbekistan and Azerbaijan.

Bilateral cooperation in tourism is built upon a solid foundation. An intergovernmental agreement on cooperation was signed as early as 1996. Over the years, the two countries have significantly expanded their legal and institutional framework for cooperation, including the adoption of the 2024–2026 Tourism Action Plan between the Tourism Committee of the Republic of Uzbekistan and the State Tourism Agency of the Republic of Azerbaijan.

A new impetus to bilateral cooperation was given on 4 April 2025, when the National PR Centre of the Republic of Uzbekistan and the Azerbaijan Tourism Board signed a Memorandum of Understanding in Samarkand. The document provides for the implementation of the Joint Silk Road Highlights Tour project, aimed at jointly promoting tourism routes along the Great Silk Road in international markets.

The concept of the project is based on combining the tourism potential of the two countries into a single travel experience. The itinerary includes the historic cities of Baku, Shamakhi, Sheki, Khiva, Bukhara, and Samarkand, enabling international visitors to discover the rich cultural heritage of several major centers of the Great Silk Road within a single journey. Particular emphasis is placed on the joint promotion of tourism routes through webinars, roadshows, B2B meetings, and presentations for representatives of the international tourism industry.

A practical embodiment of this initiative was the joint Highlights of the Silk Road roadshow held in October 2025. The promotional campaign covered Germany, Austria, Switzerland, Hungary, the Czech Republic, and Spain. During the roadshow, tourism companies from Uzbekistan and Azerbaijan presented their tourism offerings to European partners, conducted a series of B2B meetings, and discussed opportunities for developing combined tour packages and expanding bilateral cooperation. The business programme was complemented by cultural events showcasing the rich traditions and cultural heritage of both countries.

The effectiveness of these joint efforts is also reflected in tourism statistics. During the period from January to May 2026, the number of Azerbaijani citizens visiting Uzbekistan increased by more than 80 percent compared with the corresponding period of the previous year. This strong growth demonstrates the increasing interest in Uzbekistan's tourism potential and the effectiveness of the two countries' joint promotional efforts.

Alongside the implementation of major joint projects, practical cooperation between the respective tourism authorities continues to expand. Representatives of the tourism administrations of both countries regularly participate in international tourism exhibitions, industry forums, and meetings of international organizations. They also conduct reciprocal official visits, organize familiarization tours for media representatives and tourism professionals, and implement joint cultural and gastronomic initiatives. This format of cooperation facilitates the exchange of expertise, strengthens the promotion of national tourism brands, and contributes to the development of new competitive tourism products.

Looking ahead, the two countries intend to further develop joint Silk Road tourism routes, expand professional exchange programmes for tourism specialists, strengthen cooperation in tourism education and capacity building, and intensify the joint promotion of their tourism potential in third-country markets.

Today, Uzbekistan's tourism policy is guided by the principles of openness, partnership, and regional connectivity. The initiative of the President of the Republic of Uzbekistan to establish the Central Asia Tourism Ring creates new opportunities for developing modern multi-destination tourism routes, while the successful implementation of joint projects with Azerbaijan demonstrates the effectiveness of coordinated efforts to promote the shared heritage of the Great Silk Road. The consistent expansion of such cooperation contributes to enhancing Uzbekistan's tourism appeal, strengthening international partnerships, and creating new opportunities for the sustainable development of the tourism industry.

In recent years, tourism has become one of the priority areas in Uzbekistan’s foreign economic strategy. As part of this policy, the country is actively strengthening its partnership with the European Union, turning the tourism sector into a powerful driver of economic growth, cultural exchange, and enhanced international reputation.

Collaboration with the EU encompasses a broad spectrum of initiatives — from joint infrastructure and digital projects to promoting tourism on the global stage. A significant milestone was the first “Central Asia – European Union” summit held in April 2025 in Samarkand. A declaration on strategic partnership was adopted at the summit, highlighting the importance of tourism development.

President of the Republic of Uzbekistan, Shavkat Mirziyoyev, put forward the “One Tour – The Whole Region” initiative, aimed at unifying Central Asian tourist routes in line with EU standards. The goal is to simplify visa procedures, promote cultural exchange, and make travel across the region more accessible and appealing to European tourists.

Cultural cooperation has become a key element of this partnership. One of the most notable events was the large-scale production of the ballet Lazgi, which symbolized the cultural dialogue between Uzbekistan and the countries of Europe. Uzbekistan is also participating in international programs such as Horizon Europe, which contribute to the development of scientific and educational potential, directly impacting the quality of tourism services.

The economic benefits are already noticeable. In 2025, Uzbekistan expects to welcome over 11 million foreign tourists, with industry revenues projected to reach $4 billion. To achieve these goals, the country is actively modernizing its infrastructure and implementing digital solutions in the tourism sector. For example, the CAREN program established high-speed connectivity between universities in Central Asia and Europe, promoting the exchange of knowledge and innovation in the field of tourism.

Special attention is given to promoting Uzbekistan’s tourism image on international platforms. Leading media outlets such as Euronews, BBC, CNN, and National Geographic present the country as a promising destination, which contributes to the growth of tourist inflow from Europe.

A significant contribution to the promotion was made by the roadshows organized in European capitals—Berlin, Paris, Madrid, Rome, Zagreb, and Warsaw. These events not only showcased Uzbekistan’s cultural heritage but also served as a platform for establishing business connections with tour operators and investors.

Moreover, sustainable tourism development is a key focus: projects aimed at preserving natural and cultural heritage are being implemented, environmental standards are being introduced in tourist areas, and green infrastructure is being developed.

The partnership between Uzbekistan and the European Union in tourism is more than just an exchange of experience—it is a strategic alliance that brings real economic, cultural, and social benefits. This collaboration creates new opportunities for the region, strengthens bonds between peoples, and makes Central Asia more open and appealing to the world.

Chairman of the Tourism Committee
 U.Shadiev

Personal safety is increasingly becoming one of the key factors influencing travelers' choice of destination. This aspect is reflected in the Safety Perceptions Index 2023, an international study published by the Institute for Economics & Peace (Vision of Humanity).

According to the study, Uzbekistan ranked first among 121 countries in terms of perceived personal safety. Unlike conventional rankings based on crime statistics, the Index measures how safe people feel in their daily lives, drawing on data from the global World Risk Poll.

In recent years, safety has become an increasingly important consideration for the global tourism industry. Alongside transport accessibility, service quality and tourism infrastructure, the perception of personal security plays a significant role in shaping confidence in a destination and influencing travel decisions.

In this context, the findings of the Safety Perceptions Index offer an additional perspective on Uzbekistan's tourism potential. Alongside its rich historical and cultural heritage, diverse travel experiences and continuously developing tourism infrastructure, the country's high level of perceived safety contributes to its international image as a welcoming destination.

The combination of cultural heritage, renowned hospitality, ongoing tourism reforms and a comfortable public environment creates favorable conditions for visitors. As Uzbekistan continues to expand its international tourism profile, findings from independent global studies provide valuable insight into how the country is perceived by people around the world.

Link to the analytical report:

https://www.visionofhumanity.org/wp-content/uploads/2023/02/SPI-2023-2.pdf

Cooperation between the Republic of Uzbekistan and the Republic of Kazakhstan in tourism is an important direction of bilateral relations and holds a special place within the broader framework of cultural and humanitarian ties between the two neighboring countries. Geographic proximity, a shared historical and cultural foundation, and the rich heritage of the Great Silk Road create favorable conditions for developing tourism interaction and strengthening friendly relations between the peoples.

In recent years, there has been a steady increase in tourist travel between Uzbekistan and Kazakhstan. According to statistics, 2.29 million Kazakhstani citizens visited Uzbekistan in 2018, followed by 2.26 million in 2019. Despite a decline caused by the COVID-19 pandemic, the numbers began to rise again in subsequent years, reaching 2.67 million in 2025. This data indicates a consistently growing interest among Kazakhstanis in Uzbekistan's cultural and historical heritage.

Particular attention is being paid to promoting a unified tourist route along the Great Silk Road, connecting the historic cities of Samarkand, Bukhara, Turkestan, and Almaty. This project is considered one of the key tools for integrating the tourism markets of Central Asia.

A landmark event in this regard was the launch in November 2024 of the tourist train “Jibek Joly” on the route Almaty — Turkestan — Tashkent — Almaty. In October 2025, the tourist train “Jibek Joly-6.0” resumed its journey along the route Almaty – Turkestan – Otrar – Samarkand – Bukhara – Tashkent – Almaty. This train not only promotes the development of railway tourism but also symbolizes the strong ties between the two countries, connecting major cultural centers in Kazakhstan and Uzbekistan.

Regular contacts between tourism companies and media representatives of the two countries also play an important role in strengthening these ties. Kazakh representatives traditionally participate in the Tashkent International Tourism Fair (TITF), while the Uzbek side participates in the Kazakhstan International Exhibition *Tourism & Travel* (KITF). Such events facilitate the exchange of experience, establishment of partnerships, and promotion of joint projects.

In recent years, informational and promotional activities have also intensified: familiarization tours, filming of movies and TV programs about Uzbekistan’s attractions, and visits by bloggers and journalists have been organized.

Between 2023 and 2025, several important high-level visits took place, during which investment cooperation, promotion of cultural brands, and strengthening the region’s image as a unified tourist space were discussed. In September 2025, the parties developed a draft Joint Action Plan for Tourism for 2025–2026, which is expected to be signed during the visit of Kazakh leadership to Uzbekistan.

Thus, tourism cooperation between the Republic of Uzbekistan and the Republic of Kazakhstan is developing on a solid legal and contractual basis and demonstrates a stable positive dynamic. The parties are actively expanding forms of interaction — from exchanging experience and participating jointly in international forums to implementing large-scale investment projects. Considering the rich historical and cultural heritage, favorable geographic location, and strategic partnership, it can be confidently stated that Uzbekistan-Kazakhstan cooperation in tourism has significant potential for further growth and for strengthening mutual understanding between the two fraternal nations.

Cooperation between Uzbekistan and Serbia in the field of tourism is gradually reaching a new level. Although bilateral tourism ties are still at an early stage of development, the two countries have significant potential for expanding mutual tourism, jointly promoting tourism products and exchanging experience in promising areas of the industry.

Uzbekistan and Serbia boast rich historical and cultural heritage, distinctive traditions and diverse tourism resources. For Serbia, particular interest lies in its historical and cultural centers of Belgrade, Novi Sad, Niš, Kragujevac and Subotica, as well as the Zlatibor natural and recreational area. Uzbekistan, in turn, offers unique monuments of the Great Silk Road, the ancient cities of Samarkand, Bukhara, Khiva and Shahrisabz, as well as broad opportunities for the development of cultural, gastronomic, pilgrimage, ecotourism and other types of tourism.

An important step in strengthening bilateral cooperation was the signing, on October 28, 2025, of the Intergovernmental Agreement between the Republic of Uzbekistan and the Republic of Serbia on cooperation in the field of tourism.

The agreement provides a framework for expanding cooperation between relevant government authorities, tourism organizations and business representatives of the two countries. Promising areas include the exchange of experience, promotion of tourism potential, development of tourism products, attraction of investment and expansion of tourist exchanges.

Another factor contributing to the growth of mutual travel is the visa-free entry regime for Serbian citizens traveling to Uzbekistan, which has been in effect since 2019.

Serbia has significant potential for tourism development. Tourism plays a notable role in the Serbian economy. In 2024, the country's tourism-related foreign exchange revenues amounted to approximately €2.5 billion, increasing to around €2.9 billion in 2025.

In 2024, the gross value added generated by Serbia's tourism sector amounted to approximately €1.8 billion, or 2.1 percent of the country's GDP. Meanwhile, around 113,600 people were employed in the tourism sector in 2025, accounting for 4.9 percent of total employment.

These figures demonstrate Serbia's considerable experience in developing its tourism industry and offer valuable opportunities for practical experience-sharing with Uzbekistan.

Film tourism is regarded as a promising area for promoting tourism potential. Hosting the production of foreign films and television series in Uzbekistan and Serbia could enhance the international visibility of tourism destinations, attract new categories of travelers and encourage joint projects between representatives of the creative industries of the two countries.

Alongside film tourism, promising areas for experience-sharing include wine, gastronomic and medical tourism. Uzbekistan is particularly interested in Serbia's experience in developing gastronomic and wine routes, while Serbia could benefit from Uzbekistan's rich culinary traditions, historical and cultural heritage, and opportunities in medical and wellness tourism.

One of the priorities for further cooperation could be to intensify joint information and marketing activities. In particular, familiarization tours for Serbian journalists, travel bloggers, tour operators and tourism industry representatives could be highly effective.

Such visits would provide an opportunity to introduce representatives of the Serbian market directly to the tourism opportunities of Tashkent, Samarkand, Bukhara, Khiva and other regions of Uzbekistan, while also facilitating the development of new itineraries and tourism packages.

Serbia's regular participation in the Tashkent International Tourism Fair “Tourism on the Silk Road” could also play an important role in promotion. The participation of Serbian tour operators, hotel companies and specialized organizations would help expand professional contacts, facilitate B2B meetings and provide a direct platform for presenting Serbia's tourism potential to the Uzbek market.

Improving transport connectivity is one of the key conditions for further growth in tourist exchanges. In this regard, a promising area of cooperation is exploring the possibility of establishing regular direct air service between Tashkent and Belgrade.

Regular business missions, B2B meetings, thematic seminars and familiarization tours would help establish sustainable links between tour operators and other tourism market participants.

Cooperation between Uzbekistan and Serbia in tourism has strong prospects for further development. The existing legal framework, growing tourist flows, the visa-free regime and expanding professional contacts are creating the necessary conditions for moving toward larger-scale joint initiatives.

Looking ahead, the development of direct air connectivity, joint promotion of tourism opportunities, exchange of expertise in specialized tourism segments and the creation of joint tourism routes could become important areas for strengthening tourism ties between the two countries and advancing bilateral tourist exchanges to a new level.

Uzbekistan, with its rich cultural heritage, historical monuments and beautiful nature, is among the states that pay great attention to the development of tourism. The Strategy "Uzbekistan - 2030" sets the task of increasing the number of tourists by creating broad conditions for the development of foreign and domestic tourism.

In terms of the number of foreign tourists, Uzbekistan has reached 98% of the level observed before the pandemic. In particular, 6.748 million foreign tourists visited the country in 2019, and by 2023, this number amounted to 6.626 million. This indicates the rapid recovery of the tourism industry in our country.

In order to attract more foreign tourists, Uzbekistan is taking practical measures to simplify the visa regime, develop new destinations, attract investment in projects related to this industry and hold major events. For example, in 2023, 508 projects with a total value of 9.5 trillion soums were implemented, which created 9,492 new jobs. 183 new hotels and 232 hostels were opened, with the total number of accommodation facilities reaching 5,526. In addition, 452 family guesthouses were established, the total number of which reached 3,458. With the opening of 810 new tourism organizations and travel agencies, their total number increased to 2,649.

From 2017 to 2023, the number of foreign tourists visiting Uzbekistan has increased significantly. In particular, in 2017, 2.7 million people visited the country, and in 2023, this figure amounted to 6.6 million, which is 2.5 times more than in 2017 and 1.3 times more than in 2022.

The number of tourists from Japan in 2023 increased 5 times, from India and Italy 3.5 times, and from the United States 2 times. In 2023, foreign tourists from neighboring countries accounted for 80.7%, as well as 11.5% from other CIS countries and 7.8% from other countries. The average duration of stay of tourists increased to 4-5 days, which is 1.5 times more compared to 2022 (3 days). This indicates the creation of all necessary conditions for comfortable stay of tourists in the country.

Domestic tourism is also developing rapidly. Within the framework of the program "Travel Uzbekistan!" 15 million people traveled around the country, making 21 million visits to various regions. As social support, 1,100 people with disabilities and 570,000 young people were sent on trips.

In 2023, tourism services exports totaled $2.1435 billion, a 1.3-fold increase from 2022. Also, about 70 thousand new jobs were created in tourism and related industries. This shows that the country has created all necessary conditions for tourists, which contributes to economic growth and improvement of living standards of the population.

The development of tourism also contributes to achieving high positions of the country in international rankings. For example, in the Global Muslim Travel Index (GMTI-2023) Uzbekistan ranked 13th among 140 countries in terms of international pilgrimage tourism. At the Halal In Travel Awards 2023 ceremony, the city of Khiva was honored as the Islamic Heritage Tourism Destination of the Year.

At the 25th session of the UNWTO General Assembly held in 2023 in Samarkand city, Sentob village in Navoi region won the nomination "Best Tourism Village of 2023". In addition, the international publishing house Lonely Planet awarded Uzbekistan a special certificate in the nomination "Best Tourist Destination 2024".

Uzbekistan's inclusion in the list of the best countries for travel in 2024, according to the World of Statistics announcement, contributes to an increase in the number of foreign tourists and the volume of exports of tourism services. All this helps to strengthen the country's international image.

In general, the current state of Uzbekistan's tourism industry and its development trends demonstrate positive results. The analysis of measures taken for further development of tourism and prospects for the future confirms the strategic importance of this industry. In addition, the tasks on tourism development envisioned in the strategy "Uzbekistan - 2030" contribute to increasing the population's income, creating new jobs and ensuring the welfare of the people.



Iskandar Urokboyev,

Chief Specialist of the Department for Monitoring and Analysis of Economic Reforms of the Development Strategy Center

Uzbekistan is becoming an increasingly sought-after destination for international travel. From January to July 2026, the country welcomed around 7.75 million foreign tourists — up 22.6 percent year-on-year. Over the same period, tourism service exports reached roughly $3.9 billion. Against this backdrop, the Republic of Korea remains one of the leading long-haul markets for Uzbekistan's tourism industry.

Interest among Korean travelers in Uzbekistan continues to grow. In January–July 2026, Korea ranked third among long-haul markets by number of tourists visiting Uzbekistan, behind only China and Turkey. During this period, 26,500 tourists arrived from the Republic of Korea. Current figures already exceed pre-pandemic levels: Uzbekistan was visited by 35,500 Korean citizens in 2019, 41,300 in 2024, and 46,300 in 2025 — almost a third more than in 2019.

Behind this growth lie concrete changes. Korean travelers don't need to arrange a visa in advance: a 30-day visa-free regime has been in place for them since February 2018. Uzbekistan and the Republic of Korea are connected by direct flights. Together, visa-free travel and direct air links make trips between the two countries considerably more accessible and convenient.

But accessibility is only one side of the equation. To encourage more travelers to choose Uzbekistan, the country needs a real presence on the Korean tourism market itself — working with tour operators, clear itineraries and offers, destination promotion, and service that meets guests' expectations.

That's why direct ties between the tourism businesses of the two countries are becoming increasingly important. In October 2024, the Uzbek-Korean Tourism Forum in Seoul brought together more than 100 industry representatives. Uzbekistan presented its cultural heritage and tourism potential, while Uzbek tour operators and airlines showcased routes and offers for the Korean market. B2B meetings were a central part of the program, allowing companies from both countries to discuss trip organization to Uzbekistan directly.

This work is set to continue through closer engagement with the Korea Association of Travel Agents (KATA). Initiatives under consideration include joint events involving the tourism business community and promotion of Uzbekistan as a tourism destination in the Republic of Korea. In turn, Korean companies are expected to be drawn more actively into the Tashkent International Tourism Fair (TITF).

There's also a less visible but no less important part of the cooperation — service quality. To work with the Korean market, Uzbekistan needs specialists who speak the language and better understand guests' needs. Currently there aren't enough such guides, which is why expanding their training has been singled out as a separate area of future work.

Here, the Republic of Korea could become not just a source of tourists but a partner in developing the industry itself. Together with the Korea International Cooperation Agency (KOICA), plans under discussion include bringing Korean experts into Uzbekistan's tourism education institutions, training and experience exchange, and organizing training programs for specialists in the Republic of Korea. It has also been proposed to open a Korean language and culture center at the International University of Tourism and Cultural Heritage "Silk Road" in Samarkand.

This kind of professional exchange is already underway. In May of this year, representatives of Uzbekistan's Tourism Committee took part in the KOPIST High-Level Tourism Policy Forum organized by the Republic of Korea's Ministry of Culture, Sports and Tourism. And in June, an Uzbek project took first place at the KOPIST-2026 tourism project presentation.

The cooperation between the two countries also rests on a long-standing institutional foundation. An intergovernmental agreement on tourism has been in place since 2012. Now it's proposed to take the next step — developing a separate agreement between the relevant agencies of both countries, along with an action plan to increase tourism exchange.

Today the task goes beyond simply increasing the number of trips. It's about consistently linking the factors that directly shape a traveler's choice: convenient connections, accessibility, appealing tourism offers, and quality service — while also connecting tour operators, educational institutions, and relevant organizations in Uzbekistan and the Republic of Korea. It is precisely in these areas that new opportunities for tourism cooperation between the two countries are now emerging.